What happened and where
On October 8, 2026, Meta banned ads from TikTok — and its parent, ByteDance — on Facebook and Instagram in seven countries: the US, Canada, Japan, Egypt, Indonesia, Thailand and Vietnam. It also blocks ads from any brand that sends people to TikTok. Here's the detail that matters to you: Spain isn't on that list, so for now nothing stops your account. But the message is crystal clear.
What actually matters to you
When networks fight, they pay creators to switch sides. Facebook has a program, Creator Fast Track, paying up to $3,000 a month for three months just for posting 15 videos a month. It's not new: when TikTok was dominating, YouTube launched a $100M Shorts fund and Meta promised creators over $1B. The one losing ground gives the most away.
The golden rule
Each network rewards what stays in and punishes what leaves. So stop posting "link in bio → TikTok." The video that works on one network, upload it in full to the others, instead of using it as a link to pull people out. It's free, and the platforms thank you with more reach.
What you'd do, in practice
One: don't hang your business on one app; let people also find you through your website and email list. Two: repurpose native, not links. Three: keep watching, because this war could reach Europe, and then it will be your problem too.