Online Advertising
Advertising is easy. Making every euro bring in clients is the hard part.
We run your Google and social media campaigns with one obsession: that the money you put in comes back multiplied. No spending for the sake of it, no reports full of hot air. We measure what really matters (calls, sales, quotes) and adjust until the numbers work in your favour.
- ✓Campaigns focused on business results, not likes or empty impressions
- ✓Fine targeting so you don't pay for clicks from people who'll never buy
- ✓Ads and copy that make people want to click, not scroll past
- ✓Daily spend under control: you know where every euro goes
- ✓Clear reports, in plain language, with the figures that matter
- ✓Conversion tracking done properly and compliant with the GDPR
Google: showing up when they search for you
On Google the advantage is huge: people are already searching for what you sell. The trick is to appear for the searches that bring clients and not burn the budget on the ones that don't. We choose keywords sensibly, write ads that earn the click and fine-tune the bids so it pays off.
Social media: showing up before they search
On social the client isn't looking for you, so you have to grab attention in two seconds. We work the targeting to put your ad in front of people who fit your product and create pieces that stop the scroll. The goal isn't to be seen by many, but by those who can buy.
Measuring so you don't waste money
Without measurement, advertising is a blind bet. We set up tracking to know which ad brings which sale and how much each client costs. With that data we cut what doesn't work and put more where it does. So the investment improves month after month instead of repeating mistakes.
Reports you can actually understand
Every month we tell you, without jargon, what was spent, what it brought in and what we're going to change. No charts that impress but say nothing. You want to know whether the advertising is paying off, and that's exactly the question we answer.
Frequently asked questions
How much do I need to invest for it to be worth it?
It depends on your sector and the competition for those keywords. Before starting we tell you honestly whether your budget is enough to get results or whether it's better to wait. We don't take on campaigns we know will disappoint.
How soon will I see results?
On Google you can see enquiries from the first week, though the first two months are about tuning the account. On social it usually takes a little longer because we need to test creatives. We always tell you what to expect at each stage.
Is the ad account mine?
Yes, always. Campaigns are built in accounts under your name, with your payment method. We manage them, but the data and the history are yours. If one day you handle it yourself or change agency, you lose nothing.
Ready to grow your business?
Book a free session or run your digital audit with our team in Madrid.